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[Mobile-review.com] iPhone 5 - all information about the flagship from Apple

[Mobile-review.com] iPhone 5 - all information about the flagship from Apple

[Mobile-review. com] iPhone 5 - all the information about the flagship from Apple

As part of the upcoming joint with mobile-review. com event stream from Apple on September 12th, let me introduce Eldar Murtazin's iPhone 5 article, which gathers everything we know about the upcoming flagship of the most expensive company in the world. We publish only a small part of it for review. A link to the full article is at the end of this post.

It's time to exclaim that this didn't happen under Steve Jobs and Apple didn't allow so many leaks regarding your phone. Of course, you can remember the iPhone 4 prototype lost in a bar, but it seems to me that it was a completely different story. Loud, detective and with consequences for Gizmodo, but very different. Over the past time, journalists have contrived to keep track of what Apple is doing with the help of component suppliers, as they say, you can’t hide an awl in a bag. But it is not always possible to restore the whole picture piece by piece, and it is no secret that much in Apple products depends on the filling, that is, software. In this material, I will try to connect all the leaks that occurred shortly before the announcement on September 12, and after two and a half days we will be able to discuss what turned out to be true and what was not. Including live, both text and audio broadcasts with a discussion of what is happening at the announcement of the iPhone 5. You can find a link to the page where everything will happen at the bottom of this article. Don't forget to subscribe!

Case materials and size

At Apple, since 2007, they have followed the golden rule: each subsequent iPhone should fit in the palm of the average person. Below we will talk about how this imposes large technological restrictions, for example, on the size and diagonal of the screen. But from the point of view of common sense, this approach is interesting.

For most phone manufacturers, the filling of the device is always limited to a certain volume, but the width, height and thickness of the phone are parameters that can be played to achieve the desired volume. The main components that determine the volume today are the battery, the display, and to a lesser extent other electronics. This is also superimposed by the desire of manufacturers to keep the weight of the phone in the range of one hundred to one hundred and fifty grams, this is a comfort zone for most people. As you understand, weight imposes a limitation on the materials of the case.

It can be seen from the photos that the height of the new iPhone has grown by a centimeter due to the screen, the thickness and width have remained the same. Keeping glass as the main material would lead to an increase in weight, but more importantly, would increase the fragility of the apparatus. It's no secret that the iPhone without a case or bumper easily slips out of wet hands. The number of phones that have died because they fell on hard surfaces, floors or asphalt is huge. It remains unclear to me why Apple does not conduct testing on this parameter (there are such tests in Nokia, Samsung and other traditional companies), it is possible that this is due to the fact that Apple has been learning a lot in the field of phones since 2006, but this did not pay much attention (there was never such a problem in the players).

Increasing glass area results in greater brittleness. Either you need to increase the thickness of the glass, which leads to an increase in weight, or choose a different material. Judging by all the reviews, this device uses an aluminum back cover. The material is well known to Apple, is well received by consumers (I have a metal phone!), well removes the company's product from competitors.

In terms of ergonomics, an extra centimeter of growth will not bring any problems to users, it will fit in your pocket with the same ease , perhaps, will peek out from some conventional units. But otherwise, the grip of the phone, the feeling of it will remain the same (closing your eyes to the materials).

I won't guess about the weight, the current device has a weight of 140 grams, the novelty will obviously be a little heavier. Ideally, if it weighs 150 grams, no problem if it weighs up to 160 grams.

The back surface is aluminum, this may also be due to the fact that a wireless charger is built into the device. But I have not seen any rumors on this topic, I have not read it. This is one of the possible explanations. There is no sense in such charges, this is only an image thing.

It will also be interesting for me to see how the issue of body materials will be solved in subsequent models - increasing the size of the phone will inevitably lead to the need to abandon metal or glass, they will simply turn the phone into a heavy cobblestone. It's always a trade-off where Apple won by ditching the big screens, but things will gradually change.


It's no secret that since 2007 the screen in the Apple iPhone has changed its resolution, but not its diagonal. The 3.5′′ limit quickly turned into a drawback, especially as the entire market jumped to 4′′ and then to 4.3′′-4.7′′ for flagship models.

Apple's reasoning regarding the screen stems solely from the need to maintain the size of the phone - the company sincerely believes that the device should fit in one hand and be exactly that wide. From this message, a limitation is born - having access and the ability to choose a screen with any diagonal, Apple in practice cannot use this advantage, they are limited by the size of the case.

It turns out a vicious circle - on the one hand, there is a strict limitation that cannot be bypassed (considering flexible screens or projectors is something akin to science fiction, these technologies are not commercially ready), on the other hand, users themselves demand this change - The screen size is obsolete, but not its quality.

The trade-off that Apple was able to make is funny enough - increasing the screen size to 4 inches means an increase of 0.5 inches, but in order to maintain the width of the case, the display must be stretched. In fact, we are moving from 4:3 screen geometry to 16:9. The first rumors about such a transition caused a whole wave of discussions and doubts, in particular, the main objection of skeptics was that the programs would need to be adapted to such a screen, and it is possible that the old software will be incompatible. There is a certain amount of reasonableness in these words, but a lot depends on the specific screen resolution.

The current Apple iPhone with a diagonal of 3.5 inches has a resolution of 640x960 pixels. According to leaks about the new iPhone, its resolution is 640x1136 pixels. I am inclined to believe in these characteristics, since the Retina screen stands for 326 ppi, in the new display we get exactly 326 ppi. As a coincidence, the figure looks surprising, it is hardly an accident. In tablets, this parameter is 264 ppi, which is explained by the larger screen diagonal. Taking this opportunity, I want to say that many manufacturers have begun to play with this parameter, creating screens with ppi higher than in the iPhone. Considering that the human eye no longer distinguishes the difference in the number of dots per inch after 300-310, this characteristic becomes less important. Other parameters come into play - brightness, contrast, and so on.

With regard to the screen, we will see a typical marketing trick from Apple, since the increased diagonal will be presented as an advantage, in fact, it does not give much gain. It is not the screen geometry and games with it that matters, but the diagonal and screen resolution. For example, on a screen with a diagonal of 4.7 inches on the SGS3 and a resolution of 720x1280 pixels (306 ppi), the text will be more comfortable to read, both in vertical and horizontal orientations. The question is only diagonal.

Thinking about what applications Apple can take advantage of a larger screen height, the obvious answer is for a web browser where page width is important (landscape only). But even here, compared to the current iPhone 4s, the gain will be only 18 percent in the increase in the viewed part of the page. Good? Of course, but you should definitely not expect a fundamentally different experience from the screen.

Modus vivendi: The iPhone and the sense of beauty

When it comes to Apple's aesthetic, things like design, quality, and value line up in an associative array. Let not sky-high, but high enough - for all the company's products. Apple can afford to set any price, because it will return many times more. Aesthetics are closely linked to the cultural phenomenon of photography, and Apple made the right move by equipping the latest iPhone 4S with an 8-megapixel camera.

Among the three things that Steve Jobs wanted but didn't have time to reinvent was photography. The ex-head of Apple had a certain interest in photography - and no wonder, a high-quality picture is pleasantly pleasing to the eye. But only a real amateur photographer or a narcissist, of whom many have divorced on the fertile soil of modernity, can afford to carry a “SLR” with him.

Was Anna-Lou right when she praised the iPhone as camera for a quick shot? We will not doubt the competence of the photographer whose pictures have become iconic, but the difference between the iPhone camera and the thick lens of some Nikon D3100 is obvious even to an amateur.

In Indian traditions, the esoteric spirit of which Jobs himself shared, there are 64 Saraswati arts. According to an ancient tradition, every woman should, to a greater or lesser extent, master all 64 skills, among which you can find quite a lot of useful ones not only in the East (dances), but also useless ones (witchcraft). Researchers of Eastern esotericism, Nick Douglas and Penny Slinger, believed that in our time, some arts that are no longer relevant are being replaced by more suitable ones for the spirit of the times. Among them is photography. Thus, the tradition is respected.

Let's return to our iPhones. Ten years ago, it was difficult to find a device among phones that could take really high-quality pictures (thanks to Sony Ericsson and Cyber-Shot for a happy childhood). How the iPhone camera has improved over time, we have already written. What do we have today? Alternative companies are introducing add-ons to make the iPhone's 5- and 8-megapixel cameras even more powerful, developers are struggling with photo editors.

With the proliferation of smartphones from Apple, photos that owners upload to the Web, demonstrate interesting statistics. Among the most popular photography devices on Flickr, the Apple iPhone 4 ranks alongside the Nikon D90. That is, the smartphone takes quite tolerable photos that are not ashamed to post on Flickr. Takes quantity.

Photojojo introduced a case that adds a set of lenses for the iPhone's camera. With filters from Holga on the iPhone, you can do quite decent lomography. A tool for creating beautiful photos becomes available everywhere. It remains only to wait until the quantity turns into quality, and people will delight us with really beautiful photos on the iPhone.

By the way, about them. The highlight of our program will be a series of photos that were taken on the iPhone 4 and mostly edited with applications written for the iPhone.

Whether these photos are worth attention or not, you decide.

P. S. You can skip the first four thanks to WP's built-in gallery.

I have no doubt that in the next Apple iPhone, the company will have to change the screen diagonal (as other manufacturers have done) and abandon their original path. Now the whole market is moving towards increasing both the width of the phone and its height. Apple decided to touch only the height of the device - leaving the width for the future. Not sure if this is true, but definitely different from others. Let me remind you that in fact there are already phones of all sizes on the market and there will be no further increase in screen diagonal, it will remain at the level of 4.7-5 inches for most flagships. The next achievement can be considered the creation of frameless screens, but here it will not be possible to win a lot of space (a couple of millimeters), plus the flaws are obvious (hand grip, accidental pressing). In fact, we can talk about doubling the resolution of screens on such diagonals, but there is no further technological limit, but there is an impossibility to see the differences with the human eye (this is already the case). The main struggle between manufacturers in the next few years will be to reduce the energy consumption of screens. A technological explosion is promised only by Instant On technology, when you don’t need to turn off the screen at all, it will always work, and at minimum brightness it will have almost no effect on energy consumption. But this will not happen soon.

Eldar Murtazin

The full text of the article is available at this link

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