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[Flashback] Final Cut Pro, farewell to Lisa, eMac, and the birth of the iTunes Store

[Flashback] Final Cut Pro, farewell to Lisa, eMac, and the birth of the iTunes Store

[Flashback] Final Cut Pro, farewell to Lisa, eMac, and the birth of the iTunes Store

ABTco.us presents a new series of the Flashback project, in which we dive into the past and talk about what We remember this week in the history of Apple. Enjoy your viewing!

April 25, 1999


By the end of the 90s, programs were already available for users for video editing, composing and creating visual effects. However, until now there has not been any universal tool that combines all three of these components. But everything changed with the advent of Final Cut Pro.

Final Cut Pro almost instantly managed to oust its main competitors - Avid and Adobe Premiere. Apple's software package took over the video editing software market in a matter of months. And the main reason for such success was its price. Of course, for the average user $999 for Final Cut was a lot, but for studios that had previously used more expensive analogues, this was a real gift.

By the way, Final Cut is not Apple's own creation. The company from Cupertino bought it for $ 7 million from Macromedia, after which it added new features, “finished” some mechanisms and promptly introduced it to the market. The debut of Final Cut Pro took place on April 25, 1999 at NAB.

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April 26, 1985


What would you call a $10,000 computer equipped with 1 MB of RAM that offers the user full graphical user interface? If you were an Apple employee, you would call it "the biggest mistake." Well, or, for example, Lisa, which has already become synonymous for Cupertino.

In fact, Lisa was not so bad for that time, and its graphical interface was a real breakthrough in the computer industry. But Lisa still had more than enough shortcomings. From a technical point of view, the computer turned out to be so clumsy and slow that it became the object of many jokes. There were also miscalculations in marketing. Apple's decision to take on the development of all the programs necessary for a computer led to the loss of third-party developers. And then everything is like in dominoes: no developers - no programs, and the lack of programs ensured low interest from potential buyers.

All this led to the fact that in two years only 60,000 Lisa computers were sold. And on April 26, 1985, it was decided to stop selling this model. The unsold leftovers were thrown into the landfill. Not environmentally friendly, but fair.

April 28, 2003


The end of the Lisa is certainly a sad event, but this week marked something much more pleasant . This week we celebrate the birthday of an online service that allowed Apple to revolutionize show business and save the recording industry, which was plagued by piracy in the early 21st century.

The iTunes era began on April 28, 2003 with the name of the iTunes Music Store, a catalog of 200,000 songs, and the introduction of the third generation of iPods. Within a week, the first million downloads were recorded, and the first billion in February 2006. While Apple is now more focused on music streaming, iTunes Store sales continue to be a major source of revenue for the company.

April 29, 2002


By 2001, it's time to update the iMac line. The first generation of the car has completely outlived its usefulness, saving the company from Cupertino from the threat of ruin and giving a certain margin of stability. Now it was possible to embark on experiments, which Steve Jobs and Jonathan Ive immediately did. As a result, the iMac G4, aka the “sunflower”, was born.

iMac G4 boasted an LCD display, a powerful processor, and even a burner. He had only one drawback - the price. Here it is, the so-called reverse side of progress. But the price was explained by the fact that at that time the LCD panel cost so much that even if Apple wanted to, it would not be able to somehow significantly reduce the price.

In Cupertino, they could easily put up with the loss of a certain number of ordinary customers, but when educational institutions began to refuse iMac because of the price, it became clear to Apple management that something had to be changed.

But what if the price of the iMac G4 can't be reduced? Of course, you need to make a cheaper analogue. And since the most expensive thing in a computer is an LCD matrix, then you need to replace it with the usual "modern unit".

So the eMac was born on April 29, 2002, combining all the power of the iMac G4 with the affordability of the iMac G3. But only students or teachers and, of course, the educational institution itself could buy this computer.

May 1, 2001


But students and schoolchildren got their hands on not only the desktop eMac in 2001. Apple has not forgotten about those who like to work with the computer on the go.

The first iBook was heavy (about 3 kg), but still quite portable laptop designed specifically for students. However, unfortunately, many did not like the design of this laptop. It has evoked associations from the Hello Kitty lunch box to the Barbie toilet lid. Apple, oddly enough, listened to user feedback about its design and completely redesigned the iBook. Its new styling and white color now resembled the Titanium PowerBook.

The new laptop was equipped with the same G3 processor, but with a frequency of 500 MHz, RAM became 128 MB, and the hard drive increased to 10 GB. The weight of the machine was reduced to about 2.2 kg, and its body remained as strong as its predecessor, but lost its carrying handle. This updated iBook was introduced to the world on May 1, 2001. Its price started at $1299.



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